The arithmetic nobody runs
What your target actually requires.
Five figures you already know. Nothing is stored and no email is asked for. Your figures only leave this page if you choose to email them to us. It does not forecast anything. It takes your own ratios from last year and works out what next year's number needs.
Figures you already know
What the target actually requires
Win rate
10.0%
Customers needed
50
Opportunities needed
500
Versus last year
8.3×
Reaching this target on new logos alone would take roughly 8.3 times the opportunity volume of last year. That is not a pipeline plan. It means the number has to come from somewhere else.
Three levers that need no extra demand
Moved against the volume that already exists. Every euro here costs no acquisition budget, which is why it is the cheapest revenue in the building.
At the same 60 opportunities that is 6.0 customers instead of 6, worth €0 more a year.
A lost customer costs the same as a new one won, and almost nobody counts it that way.
A larger average deal lowers how many customers the target needs at all.
The reading
New revenue
€144,000
Revenue protected
€0
Still missing
€1,056,000
These levers cover €144,000 of the €1,200,000. Closing the rest still takes roughly 440 additional opportunities on top of the 60 created last year. That is the conversation worth having before anyone buys more leads.
What did not convert
Last year, 54 conversations did not become customers. At your average contract value that is €1,296,000 of demand that was already in the room. Not all of it was winnable. Some of it was.
These are your own figures, rearranged. The shifts shown are illustrations, not promises: a better win rate and larger contracts come from execution, not from a calculation.