Reality Check

Twelve questions about your commercial engine. One number, on screen straight away. For each theme we first ask how it is organised today, then ask for a figure. The gap between the two is where it hurts. "I don't know" is a valid answer, and a useful one.

What you walk away with

  • A score across six parameters of commercial steerability.
  • The themes you steer on without a number, and the other way round.
  • One concrete next step, in language your board understands.